Unapologetically breaking the rules. The way that things have always been shouldn’t dictate how things should be. More opportunities, unbiased prosperity, Security and autonomy. Why would we choose to watch and not act? We can bring change to industries that need to be re-defined. We can bring courage to face barriers and smash them until the glass is on the floor. We can shine a light on bias and change the story. In the face of inequality, lack of opportunity, and prejudice, we can break what was once and choose to build. We are the builders of better.

Jenn Denouden is the President and CEO of Avana, named Canada’s Top 10 Fastest-Growing company on the 2020 Growth List. Avana paves the way as a female-led real estate development and asset management company with $200 million in assets under management. Her professional passion is to help create attainable, safe, quality housing – a crucial part of Avana’s burgeoning real estate portfolio. She invests in empowering women and children to escape domestic abuse through attainable, safe, and quality housing and projects spearheaded by the Avana Foundation.

Jenn translated a successful career in private banking to found Avana in 2014 with her sights set on breaking down the “old boys clubs” in the real estate market. Avana has since gone on to display 9888% growth over five years and now holds 40% of new development permits in Regina – a massive undertaking for a young firm.

Jenn is passionate about fighting for equality by helping men and women alike realize the profitability it can yield.

In sharing her re-invention story, Jenn is passionate about fighting for equality by helping men and women alike realize the profitability it can yield. She uses her platform as a modern female leader to write and speak about topics of equality and pay equity, female leadership, board representation, and the right to affordable housing.

Jenn lives in Regina with her husband and four young children and can be spotted scouting development sites with her hot pink hard hat.

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