The Mosaic Million Meal Challenge supporting the Regina Food, Bank
Inside The Tampon Book. Photograph: Cedric Soltani/Studio Dropped
How 100k Meals Translates into Friendly Competition Supporting the Regina Food Bank

Food bank use in Regina has increased by 46% throughout the pandemic. As economic pressures increase and winter settles in, families are facing more challenging months ahead. And this is something that leaders in the community have to help out in any way we can.

Joining the Challenge

When the Regina Food Bank told me about the Mosaic Million Meal Challenge, I was proud to have Avana step up to the plate as a corporate donor. It took my breath away to learn that two out of five people served at the food bank are children. As a mother to four young kids, I was at a loss for words when visualizing that 40% of the people going through the food bank’s doors could be the same age as my kids.

So, Avana committed to donating 100,000 meals to the Challenge to help keep Reginans fed through during the holidays by funding Christmas hampers.

A champion and a challenge! @AvanaYQR, one of Canada’s fastest growing companies, has made an incredible donation of 100k meals to the @mosaicincanada Million Meal Challenge. They are rallying the business community to step-up in any way they can.

Posted by Regina & District Food Bank on Wednesday, October 21, 2020

Rally Your People

Not one to shy away from a challenge, I put out the call to action in the Avana network and asked vendors and partners to chip in what they could. The simple act of sharing that Avana had contributed resulted in an additional 25,000 meals donated by our vendors and partners. It’s not about a pat on the back or recognition – I firmly believe we have to push each other to be better, stronger pillars of our communities. That we, as business leaders, can challenge each other to give more, act more, and stand up more.

Getting Through the Tough Times

The pandemic has caused financial strain and challenges for individuals and companies but acknowledging and helping those hit the hardest is how we’ll get through the tough times. Shopping local, donating to your city’s food bank, and checking in on friends and neighbours are all things we can do for the collective good. While we may need to be six feet apart physically, it doesn’t mean that we have to lose the sense of connection to the people around us.

Further Reading…

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